About Company
About Roku®
Roku, founded by Anthony Wood, was a trailblazer in bringing streaming technology to televisions.
Our goal is to become the leading global streaming platform, creating value for every part of the TV ecosystem. Millions of users across North America, Latin America, and parts of Europe use Roku devices to enjoy their favorite streaming content. We help users access what they love, support content creators in building and monetizing wide audiences, and offer advanced tools for advertisers to effectively reach viewers. As of December 2022 (Hypothesis Group), Roku holds the top spot as the most-used TV streaming platform in the U.S., Canada, and Mexico, measured by hours streamed.
The Roku Operating System (OS)
The Roku Operating System (OS) is the backbone of our streaming devices and Roku TV models, forming the core of our streaming platform. Designed specifically for television, the Roku OS is continuously updated across our global user base to ensure a seamless and high-quality viewing experience.
With the intuitive Roku home screen, users can effortlessly explore and stream a wide range of content — from free and premium movies to TV series, live broadcasts, sports, news, and trending entertainment — all available through thousands of channels on our platform. Our advanced universal search feature further enhances the experience by helping users quickly discover exactly what they want to watch.
The Roku Channel
The Roku Channel, owned and operated by Roku, stands as one of the leading streaming destinations offering free, ad-supported entertainment. It features a rich mix of both licensed and original content, available in on-demand formats as well as through live, linear programming.
With hundreds of linear channels covering news, sports, music, and general entertainment, users enjoy a traditional TV-like experience via an easy-to-navigate electronic programming guide — all without a subscription. For those seeking even more variety, The Roku Channel also provides access to over 50 premium subscription services. It’s currently available to viewers in the U.S., Canada, Mexico, and the UK.
Roku streaming players
Roku streaming players offer an easy and affordable way to transform any TV into a smart entertainment center. Powered by the Roku OS, our devices — including Roku® Streaming Sticks® and Roku® Streambars® — deliver a seamless, high-quality streaming experience. Users can access thousands of free and premium channels, enjoying everything from movies and TV shows to live sports, news, and music. With a simple interface, fast performance, and broad content selection, Roku provides exceptional value and convenience. Whether upgrading an old TV or enhancing your main screen, Roku makes premium streaming accessible to everyone — quickly and effortlessly.
Roku TV™
Roku TV models, developed in collaboration with global OEM partners, run on Roku’s custom-built operating system and hardware reference designs. These TVs offer a seamless, smart viewing experience powered by Roku’s intuitive platform. Roku-branded and co-branded TVs are widely available through major retailers and are also offered via licensing agreements with leading TV brands and pay TV providers. Currently, Roku TVs are available across North America, the United Kingdom, and Latin America. Designed for simplicity, performance, and affordability, Roku TV models make it easy for consumers to enjoy a wide range of streaming content right out of the box.
Roku Audio
Roku is committed to delivering exceptional sound with simple, user-friendly audio products designed to elevate your home theater experience. For a full 5.1 surround setup, just add two or four Roku wireless speakers and a Roku Wireless Bass for deep, impactful sound. Prefer private listening? Pair your favorite Bluetooth headphones with Roku audio devices for a personal experience. Roku also features “Auto-Speech Clarity,” a unique technology that enhances dialogue only when needed, ensuring clear conversations without constant adjustments. Whether you’re watching a blockbuster or a quiet drama, Roku brings rich, immersive audio to every moment—effortlessly.
Roku Smart Home
Roku’s smart home product lineup includes security cameras, video doorbells, smart lighting, plugs, and more — designed to power today’s connected homes. Seamlessly integrated with the Roku TV OS, users can see who’s at the door via their Roku video doorbell while streaming, view live camera feeds, and even access footage using the Roku voice remote. These devices prioritize security with features like two-factor authentication, data encryption, and secure boot. Built for ease and peace of mind, Roku smart home products deliver smart functionality with powerful protection. The full lineup is available exclusively at nearly 3,500 Walmart stores across the U.S.
The Roku channel store
The Roku Channel Store gives users access to thousands of streaming channels from both global and local content providers. Each country where Roku devices are available features a dedicated version of the store, offering content tailored to regional audiences. Roku makes streaming simple and affordable, allowing consumers to enjoy a wide variety of free and paid content — including live TV, breaking news, sports, blockbuster movies, classic favorites, recent hit shows, and music. With so much to choose from and an easy-to-use interface, the Roku Channel Store delivers endless entertainment options for every taste and interest, all in one place.